biscuits + groovy
The Debate Continues: Is PR Dead? →
“Good PR often goes unnoticed.” (@mikinzie- PRepguide)
Response:
That’s the idea. It should. Public relations is defined as effective communications, but it’s a “behind-the-scenes” practice; good PR is evident when it’s not apparent - when planners, message writers, strategists all go unnoticed because the campaign coincides perfectly with the source and is accepted as valuable by its target audience.
No, mass messaging to media has never worked, and, at long last, no one has to put up with it any longer. That doesn’t mean PR is dead; it is simply adapting to new variables. As an industry, PR is generally young; as a practice, it’s been around the block a time or two. It only makes sense that “traditional” PR practices evolve as new communication channels develop.
Additionally, as a result of these social media channels, PR is able to reach out to its direct audience, overstepping the still-credible, still-powerful media and connecting with the consumer, becoming direct relations.
- —Media, as long as it continues to exist, will still need to be connected to companies, experts, topics and ideas. Enter PR experts.
- —Consumers, as long as they continue to consume, will still want to know what their options are and how to satisfy their need to consume. Enter PR experts.
Public relations isn’t on its way out. Social media has provided an opportunity to enhance its established practices. With social media being so new and ever-changing, integrated marketing strategies (public relations, marketing and advertising) will prevail, allowing strategies and standards to take precedent, weeding out the excess of information, while embracing a new way to reach consumers.
All in all, social media won’t replace anything; it will, however, enhance everything.
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